PRIVACY NOTICE

We’d like to assure you that we are committed to protecting the privacy of all our customers. We will ensure that the information you provide us with is kept private and confidential, and we will only use it to provide the services you request.

Information You Voluntarily Provide
When you make a purchase, consult with our staff, send us an email, or communicate with us in any way, you are voluntarily giving us information that we collect. That information may include your name, physical address, email address, IP address, phone number, credit card information. By giving us this information, you consent to this information being collected, used, disclosed, transferred or stored by us as described in this privacy policy. In the interest of your privacy, we only collect, use and retain information reasonably required for our legitimate business interests, such as processing orders and queries or providing you with marketing materials.

Information We Share with Third Party Providers
We may share your personally identifiable information with service providers including:

• Email service providers to send you emails. Such providers may send emails of a marketing nature if you have agreed to receive such newsletters and will track some performance indicators, such as open and click rates.

• Business partners, suppliers, and sub-contractors, for the performance of any contract we enter into with them.

• Legal authorities when we believe in good faith that we are lawfully authorised or required to do so.

• In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where personally identifiable information may be disclosed or transferred as one of our business assets.

How we protect your information
We won’t ever sell your data or share it with third parties for their own marketing purposes. We take reasonable and appropriate measures to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, considering the risks involved in the processing and the nature of the personal information. Your personal information is stored securely and is only accessible by a limited number of persons who have access rights, and are required to keep the information confidential.

Access to Personally Identifiable Information
If your personally identifiable information changes or you wish your information to be removed from our records, you may update or delete it by emailing sophie@purepatisserie.co.uk. We will give you access to your personally identifiable information that we hold within 30 days of a request to access. We will retain your information for as long as required to deliver your service, which includes the retention of data to facilitate any future orders. Please note that we cannot always delete records of all historical data. For example, we are required to retain certain records for financial reporting and compliance reasons.